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OnePlus: Providing excellent
customer care around the globe

Making a difference through excellent customer care

OnePlus has a reputation as a true innovator in the mobile industry. In order to accelerate its global expansion, OnePlus has selected B2X as its customer care partner for 31 countries.

What was 
our strategy?

Founded in 2013, OnePlus has emerged as one of the coolest and most innovative smartphone brands in the global market with a clear mission: “Never settle”. OnePlus sells many of its products directly through its own online shop.

Customers who have questions or need help with their device call OnePlus directly. In case a device needs to be repaired B2X coordinates the entire process across 31 countries.

What OnePlus says.

“In this fiercely competitive market, top-notch customer service is a critical differentiator. Our partnership with B2X will ensure our customers are satisfied and fully supported throughout the entire lifecycle with their OnePlus smartphone.”

Lady Xu
Global Head of Customer Support, OnePlus

What was the customer experience?

With the help of B2X, OnePlus expanded within just two months into 28 European countries, the United States, Canada and India.

The entire after-sales service process is automated through the B2X SMARTCARE Technology platform. B2X’s SMARTANALYTICS provides real-time visibility on all service interactions, giving OnePlus full control over the customer care experience.

Solutions we are using


B2X REPAIR provides a scalable repair solution for electronic products – on all technical levels at the highest quality and highest cost efficiency.

Read the full story

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Want to learn more about customer care solutions? Contact me.

Sebastian Bott

Vice President Group Sales & Business Development

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