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Smartphone and IoT Consumer Trends: How Addicted Are People to Smart Devices?

Smartphone Obsession Grows with 25% of Millennials Spending more than 5 Hours per Day on the Phone

The global Smartphone and IoT Consumer Trends study published in cooperation with the Ludwig-Maximilian University of Munich reveals the latest smartphone and IoT trends.

What's It All About

This exclusive study reveals that global consumers’ dependence on their smartphones continues to grow, while they also rapidly adopt a new generation of IoT devices. Accordingly, consumers continue to pay more and more for their smartphones, and fast and easy access to customer care continues to be the #1 criteria for consumer satisfaction.

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Consumer IoT Going Mainstream

“People want to connect everything in their lives. They want to automate their home, experience Virtual Reality and use Smart Digital Assistants. And it’s all happening now.”

Prof. Dr. Thomas Hess
Director of the Institute for Information Systems and New Media
Ludwig-Maximilians University of Munich

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What You Will Learn

The Smartphone and IoT Consumer Trends study offers useful insights on smartphone and IoT trends, customer care experiences and preferences, consumer usage as well as some fun facts on consumers’ relationships with their devices. The study is based on interviews of more than 2,600 people in Brazil, Germany, India, Russia and the United States.

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Growing Importance of Customer Care

“Smartphone brands that understand the value of customer care have a real competitive advantage. There is no better way to differentiate a brand than making customer service a top priority.”

Prof. Dr. Anton Meyer
Head of the Marketing Department, Munich School of Management
Ludwig-Maximilians University of Munich

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Free Infographic

25% of Millennials look at their smartphone more than 100 times a day. 85% of people keep their phone in direct reach all the time and 57% expect friends and family to respond to messages within a few minutes. These and other exciting insights can be found in the free Smartphone and IoT Consumer Trends infographic.

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Download the free global study as PDF

Discover the latest insights on people’s dependency on smart devices. Grab your free PDF copy of the Smartphone and IoT Consumer Trends study.

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Other Information you might find useful

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Eliminate customer care complexity and deliver superior service – for higher customer satisfaction and better business outcomes. Discover the SMART SERVICE Platform.

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Got any questions or comments? Get in touch!

Sebastian Bott

Vice President Group Sales & Business Development

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