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Xiaomi and B2X to Offer After-Sales Services in More Global Markets

The global technology leader expands its existing after-sales partnership with B2X in 19 more markets in Europe and Latin America

Munich, 12 December 2019 – B2X, a leading provider of customer and product service solutions for electronic devices, and global technology leader Xiaomi, have announced to further expand their strategic partnership in after-sales services to another 19 markets in Europe and Latin America.

Xiaomi already collaborates with B2X on offering the latter’s after-sales services solutions in France, Italy, Poland, Portugal and Spain, and now the two parties are expanding this tie to 19 more European markets and three South American ones.

The joint program includes the control and handling of repair and warranty management as well as the establishment of service and repair networks in new markets for Xiaomi. These 19 new markets include:

Europe: Austria, Belgium, Croatia, Denmark, Estonia, Finland, Germany, Hungary, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Slovenia, Sweden and Switzerland

Latin America: Chile, Colombia and Peru

Xiaomi is the world’s fourth largest smartphone brand, and an innovation leader in smartphone, micromobility and smart hardware that now has 213 million Internet of Things platform-connected devices. The company has its business active in over 90 markets around the world.

As a key service provider and strategic partner, B2X is now responsible for after-sales management in 24 countries. B2X uses its business model to orchestrate an optimal service process by relying on local service partners who provide physical services such as repairs and logistics.

In addition, B2X organizes spare parts supply in Latin America and supports Xiaomi in expanding and best implementing its customer experience strategy. For Xiaomi, offering the best user experience has been integral to the company’s commitment and its global expansion journey. As part of the partnership, B2X supports Xiaomi by providing value added services such as data analysis, technical support and performance management.

Wang Xiang, President of Xiaomi, comments: “Our continuously growing partnership with B2X fits our strategy of offering the best possible user experience, a core of Xiaomi’s value. B2X’s after-sales services management helps us continue our rapid expansion while maintaining the highest quality of service. At the same time, topics such as data-driven service processes and service innovations are at the top of our agenda. Together with B2X, we want to set new benchmarks in after-sales.”

“Xiaomi is one of the most popular and fastest growing smartphone brands in the world. We are very excited to expand our successful partnership. In addition to our core repair and logistics management business, we will support Xiaomi in making the customer service experience an important distinguishing feature across the countries and regions in which we operate,” said Alfons Krauthausen, Chief Executive Officer at B2X.

About B2X

B2X is the leading global provider of end-to-end customer care solutions for electronic devices. Founded in 2007, B2X helps many of the world’s leading electronics brands deliver innovative after-sales service experiences. The company’s unique positioning is based on a global service partner network and the SMARTCARE Technology platform empowering a digitally integrated customer care ecosystem.

With more than 500 solution and service partners in 140 countries, B2X is the premier after-sales service provider for mobile devices, consumer electronics, home automation, urban mobility, payment solutions and digital health.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices connected to its platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.


Sebastian Bott
Vice President Group Sales & Business Development