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Nubia Selects B2X as Customer Care Partner, Supporting the Launch of New Smartphones in India

Nubia announces partnership with B2X to provide support to customers in India via 34 SMARTBAR walk-in service centers

MUMBAI and MUNICH – February 14, 2017 – International smartphone maker Nubia Technology Co. Ltd. (Nubia) has selected B2X as its strategic customer care partner for India. B2X, the leading technology-enabled provider of customer care services for mobile devices and consumer electronics, operates an extensive network of SMARTBAR walk-in service centers throughout the Indian market that are utilized by some of the world’s leading mobile brands such as Apple, Lenovo, OnePlus, Samsung and Xiaomi.

Nubia is headquartered in China and has operations globally across North America, South America, Europe, Russia, Southeast Asia and India. Over the years, nubia has revolutionized the smartphone industry by being the first to introduce a bezel-less design as well as bringing advanced photography technologies to users. The company recently launched its new Z11 flagship smartphone model in India. The smartphone maker has aggressive growth plans and this launch in India is an important milestone in its strategy to become one of the leading mobile brands in the world. Already, nubia has seen impressive sales, selling 10 million devices globally in 2015, a 100% increase from 2014. Their growth rate is continuing to increase year on year.

Nubia and B2X will roll out an industry-leading service offering across India through walk-in service centers owned and operated by B2X. Highly qualified support experts will provide face-to-face support for people using nubia smartphones as well as repair services for in-warranty and out-of-warranty situations. Every B2X service center is based on SMARTBAR, one of the most innovative in-store customer care solutions for mobile devices and consumer electronics.

“With the B2X partnership in India, we are extremely excited to write the next chapter of nubia’s growth story,” said Ying Deng, Head of customer service at nubia. “We are passionate about creating high-end smartphones that provide our customers with an innovative experience. Premium Service is an integral part of the nubia experience and we are happy that we have found in B2X a partner that helps us deliver on that promise. We believe that the outstanding nubia service in China can be replicated in India. We are going to introduce a number of unique and special services for nubia in India in the near future.”

The walk-in service center network operated by B2X provides personal support and service for any related issues in all Indian big cities at 34 locations, with more service centers joining the after sales service network for nubia in the next few months. All services and repairs are performed by certified customer support experts and certified service engineers. The entire nubia service process is integrated with the B2X SMARTCARE Technology platform that provides real-time visibility on every interaction from the moment a customer calls or visits a service center to the moment a repaired device is being returned.

It’s a great honor for us to work with such an innovative smartphone brand like nubia. nubia’s growth story is impressive and we will do our utmost to help deliver a superior customer experience in India,” said Max Grabmayr, CEO of B2X India. “India is the second largest and fastest growing smartphone market in the world and we are confident that we will add a lot of value to nubia and every single nubia customer.”

About B2X

B2X is the leading global provider of end-to-end customer care solutions for mobile and IoT devices. Founded in 2007, B2X helps many of the world’s leading mobile and consumer IoT companies deliver a superior after-sales service experience. The company’s unique positioning is based on its global service partner network and its SMARTCARE Technology platform that connects everything to a digitally integrated customer care ecosystem. With more than 1,000 employees and over 500 trusted partners in 140 countries worldwide, B2X is the premier after-sales service provider for manufacturers, insurance providers, carriers and retailers.

For additional information, visit www.b2x.comB2X TwitterB2X LinkedIn.

About nubia

Founded in October 2012, nubia aims to bring high-end, innovative smartphones to adventurous users who want to pursue new experiences and an enhanced quality of life. Inspiring the world to “Be Yourself,” nubia continues to elevate lifestyles by encouraging users to chase their dreams and pursue new passions. With headquarters in China, nubia now has operations around the world including North America, South America, Europe, Russia, Southeast Asia and India. The brand is well known for its innovative smartphone features and professional mobile photography functions.

For additional information, visit http://www.nubia.com/in/.


Kimberly Meyer
Head of Global Marketing & Communication
B2X Care Solutions

Sven Montanus