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Fernando Martín Cuadrado

Head of Partner Management

Fernando is in charge of B2X’s global service partner network with more than 500 service partners around the world. In an additional role as Global Operations Manager, Fernando is also responsible for the Lenovo and Motorola accounts at B2X.


Fernando oversees B2X’s partner search and selection process and manages global customer care network optimization programs together with B2X’s key clients. He has more than 20 years of international experience in the global mobile industry.


Before joining B2X in 2013, Fernando held various customer care and operations management positions at Motorola where he spend almost two decades of his career. Fernando holds a Degree in Law from Complutense University of Madrid.